UX
UI
Design Systems
Industrial Design
Lauren Shepherd
👋 Hi! I’m a product designer with a focus in UX and a foundation in human-centered industrial design based in Chicagoland. 📍
UX
UI
Design Systems
Industrial Design
Lauren Shepherd
👋 Hi! I’m a product designer with a focus in UX and a foundation in human-centered industrial design based in Chicagoland. 📍
Selected partners I've worked with
Bridgestone
Service design work
Benjamin Moore
For their Century brand
The Home Depot
For their bathroom category
Revolution Beauty London
FKA Makeup Revolution
Citibank
Travel rewards
American Airlines
AAdvantage
Ulta Beauty
For various brands under their umbrella
Southwest Airlines
Rewards platform
T-Mobile
Checkout
Camelbak
Retail
Bridgestone
Service design work
Benjamin Moore
For their Century brand
The Home Depot
For their bathroom category
Revolution Beauty London
FKA Makeup Revolution
Citibank
Travel rewards
American Airlines
AAdvantage
Ulta Beauty
For various brands under their umbrella
Southwest Airlines
Rewards platform
T-Mobile
Checkout
Camelbak
Retail
Bridgestone
Service design work
Benjamin Moore
For their Century brand
The Home Depot
For their bathroom category
Revolution Beauty London
FKA Makeup Revolution
Citibank
Travel rewards
American Airlines
AAdvantage
Ulta Beauty
For various brands under their umbrella
Southwest Airlines
Rewards platform
T-Mobile
Checkout
Camelbak
Retail
Project case studies
Checkout redesign, optimized for white labeling
Our entire hotel-booking platform had been migrated to React.js except for the checkout which was still in Angular.js. In the process of migrating checkout, we heavily optimized the UX throughout which resulted in a 10% increase in both conversion and margin.
View project
Checkout redesign, optimized for white labeling
Our entire hotel-booking platform had been migrated to React.js except for the checkout which was still in Angular.js. In the process of migrating checkout, we heavily optimized the UX throughout which resulted in a 10% increase in both conversion and margin.
View project
Checkout redesign, optimized for white labeling
Our entire hotel-booking platform had been migrated to React.js except for the checkout which was still in Angular.js. In the process of migrating checkout, we heavily optimized the UX throughout which resulted in a 10% increase in both conversion and margin.
View project
Travel booking promotions enhancements
Research showed that special offers appealed to users but their messaging was often missed. This project identified opportunities to increase awareness and interest in cardholder promotions throughout the travel portal.
Coming soon
Travel booking promotions enhancements
Research showed that special offers appealed to users but their messaging was often missed. This project identified opportunities to increase awareness and interest in cardholder promotions throughout the travel portal.
Coming soon
Travel booking promotions enhancements
Research showed that special offers appealed to users but their messaging was often missed. This project identified opportunities to increase awareness and interest in cardholder promotions throughout the travel portal.
Coming soon
Checkout redesign, optimized for white labeling
Our entire hotel-booking platform had been migrated to React.js except for the checkout which was still in Angular.js. In the process of migrating checkout, we heavily optimized the UX throughout which resulted in a 10% increase in both conversion and margin.
View project
Checkout redesign, optimized for white labeling
Our entire hotel-booking platform had been migrated to React.js except for the checkout which was still in Angular.js. In the process of migrating checkout, we heavily optimized the UX throughout which resulted in a 10% increase in both conversion and margin.
View project
Travel booking promotions enhancements
Research showed that special offers appealed to users but their messaging was often missed. This project identified opportunities to increase awareness and interest in cardholder promotions throughout the travel portal.
Coming soon
Travel booking promotions enhancements
Research showed that special offers appealed to users but their messaging was often missed. This project identified opportunities to increase awareness and interest in cardholder promotions throughout the travel portal.
Coming soon
Color token system for enterprise theming
In order to scale our whitelabel business, our design theming process would need to become a well oiled machine that could quickly and easily generate full funnel mocks and theming specs for new partners in a fraction of the time.
View project
Color token system for enterprise theming
In order to scale our whitelabel business, our design theming process would need to become a well oiled machine that could quickly and easily generate full funnel mocks and theming specs for new partners in a fraction of the time.
View project
Color token system for enterprise theming
In order to scale our whitelabel business, our design theming process would need to become a well oiled machine that could quickly and easily generate full funnel mocks and theming specs for new partners in a fraction of the time.
View project
Color token system for enterprise theming
In order to scale our whitelabel business, our design theming process would need to become a well oiled machine that could quickly and easily generate full funnel mocks and theming specs for new partners in a fraction of the time.
View project
Color token system for enterprise theming
In order to scale our whitelabel business, our design theming process would need to become a well oiled machine that could quickly and easily generate full funnel mocks and theming specs for new partners in a fraction of the time.
View project
AI travel destination assistant
In a 2-day hackathon to brainstorm ways we could utilize AI in our travel booking products, my team and I came up with a feature that would help a user pinpoint where exactly their next vacation should be.
View project
AI travel destination assistant
In a 2-day hackathon to brainstorm ways we could utilize AI in our travel booking products, my team and I came up with a feature that would help a user pinpoint where exactly their next vacation should be.
View project
AI travel destination assistant
In a 2-day hackathon to brainstorm ways we could utilize AI in our travel booking products, my team and I came up with a feature that would help a user pinpoint where exactly their next vacation should be.
View project
AI travel destination assistant
In a 2-day hackathon to brainstorm ways we could utilize AI in our travel booking products, my team and I came up with a feature that would help a user pinpoint where exactly their next vacation should be.
View project
My primary toolkit
FormZ
3D modeling and rendering software
Figma
Design tool for creating and collaborating
Notion
Wiki, docs and projects management system
Framer
Website builder
Microsoft Office
Teams, Excel, Word, etc
FormZ
3D modeling and rendering software
Figma
Design tool for creating and collaborating
Notion
Wiki, docs and projects management system
Framer
Website builder
Microsoft Office
Teams, Excel, Word, etc
FormZ
3D modeling and rendering software
Figma
Design tool for creating and collaborating
Notion
Wiki, docs and projects management system
Framer
Website builder
Microsoft Office
Teams, Excel, Word, etc