About me 🎨

About me 🎨

Chicagoland

Mid/Sr Product Designer

Open to work

UX/UI, Design Systems

I'm a product designer with a focus in UX & design systems, and a foundation in human-centered industrial design. I have over 10 years experience designing for the retail and travel industries on consumer-facing B2B projects.

10+

years in user-centered design experience

3+

years in consumer-facing digital products

1M+

impacted users and shoppers

10+

years in user-centered design experience

3+

years in consumer-facing digital products

1M+

impacted users and shoppers

10+

years in user-centered design experience

3+

years in consumer-facing digital products

1M+

impacted users and shoppers

I'm a creative-thinker & maker

After a lifelong passion in art and design, I earned my degree in industrial design from the University of Illinois at Urbana-Champaign with goals of making and improving everyday products for people to use and love.

I'm a creative-thinker & maker

After a lifelong passion in art and design, I earned my degree in industrial design from the University of Illinois at Urbana-Champaign with goals of making and improving everyday products for people to use and love.

I'm a creative-thinker & maker

After a lifelong passion in art and design, I earned my degree in industrial design from the University of Illinois at Urbana-Champaign with goals of making and improving everyday products for people to use and love.

My most recent work is with Rocket Travel by Agoda

Here, I partnered with another designer on the inception of our design ops team while also leading design for our launch team.

This work was heavily focused on scaling our white-label business and standardizing our systems to theme enterprise partners, such as American Airlines, U.S. Bank, and Citibank quickly and efficiently, and to ensure smooth rollouts. These contributions reduced design time spent on each launch by more than 50%.

I also spent time here leading design for our hotel payments team.

This involved a complete redesign of the checkout experience for partners such as T-Mobile and Southwest Airlines. The redesign successfully passed usability testing with 100% user confidence and contributed to a 10% increase in both conversion and margin. One net-new feature that was part of this project drove a 30% increase in margin.

My most recent work is with Rocket Travel by Agoda

Here, I partnered with another designer on the inception of our design ops team while also leading design for our launch team.

This work was heavily focused on scaling our white-label business and standardizing our systems to theme enterprise partners, such as American Airlines, U.S. Bank, and Citibank quickly and efficiently, and to ensure smooth rollouts. These contributions reduced design time spent on each launch by more than 50%.

I also spent time here leading design for our hotel payments team.

This involved a complete redesign of the checkout experience for partners such as T-Mobile and Southwest Airlines. The redesign successfully passed usability testing with 100% user confidence and contributed to a 10% increase in both conversion and margin. One net-new feature that was part of this project drove a 30% increase in margin.

My most recent work is with Rocket Travel by Agoda

Here, I partnered with another designer on the inception of our design ops team while also leading design for our launch team.

This work was heavily focused on scaling our white-label business and standardizing our systems to theme enterprise partners, such as American Airlines, U.S. Bank, and Citibank quickly and efficiently, and to ensure smooth rollouts. These contributions reduced design time spent on each launch by more than 50%.

I also spent time here leading design for our hotel payments team.

This involved a complete redesign of the checkout experience for partners such as T-Mobile and Southwest Airlines. The redesign successfully passed usability testing with 100% user confidence and contributed to a 10% increase in both conversion and margin. One net-new feature that was part of this project drove a 30% increase in margin.

I have case studies posted on my home page where you can learn more about both this theming project as well as the checkout redesign project.

I have case studies posted on my home page where you can learn more about both this theming project as well as the checkout redesign project.

I have case studies posted on my home page where you can learn more about both this theming project as well as the checkout redesign project.

Working together with some of the best teammates.

"So thoughtful, so curious, asks the best questions and owns really large projects that were above her level like a boss."

—

Alex Doornbos, a mentor and fellow designer

"So thoughtful, so curious, asks the best questions and owns really large projects that were above her level like a boss."

—

Alex Doornbos, a mentor and fellow designer

"So thoughtful, so curious, asks the best questions and owns really large projects that were above her level like a boss."

—

Alex Doornbos, a mentor and fellow designer

My past life in retail marketing design

I got my start as an industrial designer specialized in retail displays and omni-channel shopping experiences. I led design initiatives for brands such as Benjamin Moore, Camelbak, and Abu Garcia in a full-service, end-to-end capacity. As a senior and lead designer, these projects varied from retail display systems, to environments, to service design consultations.

My work on a system for Makeup Revolution helped propel the brands growth in Ulta Beauty

From a small 2' endcap to 20' and top-tier status, Makeup Revolution expanded into a shopping destination using this fixture system as a foundation for multiple sub-brands. This redesign set the stage for a larger initiative by Ulta Beauty to elevate the mass shopping experience.

The Makeup Revolution system that aimed to bring prestige appeal to the mass department.

"We call it our fast beauty fixture because of the speed and ease for stores to be able to restock it."

—

Kate Kimmerle, president of Makeup Revolution

"We call it our fast beauty fixture because of the speed and ease for stores to be able to restock it."

—

Kate Kimmerle, president of Makeup Revolution

"We call it our fast beauty fixture because of the speed and ease for stores to be able to restock it."

—

Kate Kimmerle, president of Makeup Revolution

A few more highlights...

A few more highlights...

A few more highlights...

A new, ultra-premium paint line for Benjamin Moore with an innovative store presence reflecting its prestige.

A modular counter display designed to showcase a variety of tech products.

A concept for Dutch Boy, revitalizing the brand to appeal to younger markets.

An endcap display introducing a new augmented reality product for Snap Inc.

I like to think of my work in the context of a larger omni-channel experience for the user.

With expertise in both UX/UI and industrial design, I've learned to think through user experiences from a bigger picture perspective. Creative problem solving and strategic design thinking is where I shine. My process is agile and iterative while striving for scalable, modular solutions.

I like to think of my work in the context of a larger omni-channel experience for the user.

With expertise in both UX/UI and industrial design, I've learned to think through user experiences from a bigger picture perspective. Creative problem solving and strategic design thinking is where I shine. My process is agile and iterative while striving for scalable, modular solutions.

I like to think of my work in the context of a larger omni-channel experience for the user.

With expertise in both UX/UI and industrial design, I've learned to think through user experiences from a bigger picture perspective. Creative problem solving and strategic design thinking is where I shine. My process is agile and iterative while striving for scalable, modular solutions.

I start each day with a matcha latte in hand

Working remotely, my office companion is my sweet, old dog Lou. You might get lucky enough to see a cameo of him popping his head into a zoom call.

I start each day with a matcha latte in hand

Working remotely, my office companion is my sweet, old dog Lou. You might get lucky enough to see a cameo of him popping his head into a zoom call.

I start each day with a matcha latte in hand

Working remotely, my office companion is my sweet, old dog Lou. You might get lucky enough to see a cameo of him popping his head into a zoom call.

When I'm not creating, I love exploring new cities, appreciating art & design, eating good food, and enjoying a sunny day outside

When I'm not creating, I love exploring new cities, appreciating art & design, eating good food, and enjoying a sunny day outside

When I'm not creating, I love exploring new cities, appreciating art & design, eating good food, and enjoying a sunny day outside

Kind words from past colleagues

  • I can’t say enough good things about Lauren— She’s engaged, thoughtful, and takes full ownership of large, complex projects like the redesign of our white-label payment pages used by millions of customers around the world.

    Alex Doornbos

    Staff Designer, Agoda

  • Her attention to detail and organizational skills are unparalleled, and she approaches every task with dedication and creativity.

    Jocelyne Flores

    Visual Designer, Freeman

  • Lauren's work ethic is rare to find in a remote world. We worked under extremely tight deadlines and Lauren always hit them.

    Anna Stouffer

    Program Manager, Walgreens

  • She’s a quick learner, asks the right questions, flexible when needed, and an excellent thought partner.

    Alex Doornbos

    Staff Designer, Agoda

  • She’s not only open to collaboration and feedback but also incredibly kind and approachable, creating a positive and productive atmosphere wherever she goes.

    Jocelyne Flores

    Visual Designer, Freeman

  • Lauren is a strong independent designer that can be given minimal information from a client and transform it into something to be marveled at.

    Anna Stouffer

    Program Manager, Walgreens

Now that you know about me, I'd love to get to know you

Connect with me on LinkedIn, or reach out to chat at Shepherd0270@gmail.com

Interested in learning more?

Check out some case studies of my work by following the link below back to my home page.

Interested in learning more?

Check out some case studies of my work by following the link below back to my home page.

Interested in learning more?

Check out some case studies of my work by following the link below back to my home page.

Check out some of my work
Email
Resume
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Lauren Shepherd © 2025

Email
Resume
LinkedIn
Back to top

LS

Lauren Shepherd © 2025

Email

Resume

LinkedIn

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LS

Lauren Shepherd © 2025